#A.T.O.M. PRODUCTION ART HOW TO#

#A.T.O.M. PRODUCTION ART HOW TO#

They execute ideas but are not responsible for weighing in on whether this message speaks to a specific audience or how to create compelling imagery for a blog about accounting software. Generally speaking, a production artist is less involved with the brainstorming and conceptualization of a design project than a graphic designer. In some (typically smaller) organizations you’ll find graphic designers also completing the work that would be generally assigned to production artists-but this isn’t always the case. The line between these roles can be blurred at times. These essential members of a creative team are the “doers” who run with design vision and ensure all creative deliverables are produced on time. Put simply, production artists are the creative professionals responsible for carrying out the execution of a design concept.

If you are the kind of person who isn’t afraid to get technical with design, exploring the production artist job description will be worth your while. It may seem like a pretty self-explanatory title-someone who produces art-but there’s a bit more to it than that. If you’ve spent any time looking into creative careers, you’ve likely come across the job title of a production artist. You don’t just see a final product, you see the steps that will bring it to life-pivot this image, fade this background, increase this spacing. Where others may call the process of rendering, formatting and editing monotonous, you thrive in the detail.

Transfer Credit & Other Knowledge Credit™ĭo you mentally rearrange the colors of billboards and posters you pass by? Do you love it when text aligns perfectly on a webpage? Do you cringe when it doesn’t? There is a very special kind of designer who relishes in the ordering and perfecting of a design.

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A.t.o.m. production art