#TIMETAG SHOES SOFTWARE#

The sneakers will cost $350 and are set for global release Feb. 'I didn't think about the shoe' while wearing it, Tatum said at a press event for Nike on Tuesday, 'and I think that's what you want when you're on the court, you just want to focus on the game.' NBA all-star and Boston Celtics forward Jayson Tatum has been testing the sneakers for Nike over the last few months and plans to debut them on the court Wednesday, in a game against the Toronto Raptors. 'If our athletes choose to opt-in and share their data on the Nike Adapt platform, they can expect an ongoing conversation with Nike,' said Michael Donaghu, Nike's vice president of innovation. The sneaker giant has used the Adapt BB to introduce a whole new platform for athletes, using data to improve people's performance. But Nike doesn't want this technology to be just a nostalgic gimmick. Self-tying shoes have been a vision for Nike since 1989, when Tinker Hatfield, a famed designer with the company, imagined the Air Mags for Marty McFly in Back to the Future II. The shoes are a sequel to Nike's HyperAdapt 1.0 sneakers, released in 2016. Apart from letting you tie your shoes Back to the Future-style, they can pair with your phone to collect data on your activity and personalize how you want your sneakers to fit. The Adapt BB sneaks, unveiled Tuesday and Nike's newest self-lacing shoes, sound a lot like a fitness tracker.

#TIMETAG SHOES SOFTWARE#

Add these new Nike sneakers to the growing list of household items that'll need software updates.

Timetag shoes